Good morning, {FirstName}, and happy Friday!

In our latest round of quarterly earnings reporting, Facebook came in with $16.6 billion in ad revenue for the second quarter of 2019 – a whopping 28% increase year-over-year. Facebook CFO David Wehner said the strongest ad growth occurred in the North American and Asia-Pacific regions, both up 30%.

Facebook’s total revenue for the quarter was $16.9 billion, which is more than three times what the company will hand over to the FTC as part of its penalty for privacy violations. But despite Facebook having to slow its roll when it comes to product development processes, one thing is clear: the social media giant is still connecting advertisers to their audiences, driving ad revenue and designing new ways to bring e-commerce to its platforms.

If you’re a brand advertiser on Pinterest, get ready to add a new tool to your back pocket – literally. Pinterest introduced new Mobile Ads Tools Thursday that allow advertisers to create campaigns straight from their mobile devices. Advertisers can select a Pin from their business profiles and instantly create a campaign for it by selecting automated or custom targeting options, daily budget rules and the duration of the campaign. To keep things convenient, advertisers will also be able to connect billing information to run the ad without having to access their account from a desktop. It’s a welcome relief for small businesses that may not have the resources to support a full social media marketing team. 

Keep scrolling for more news, including a former Navy Seal’s perspective on why a strong work culture is vital for brands.

Taylor Peterson,
Deputy Editor

 
 
 
Pro Tip
 

Here’s why teamwork and work culture is important to your brand

“Most leaders think only about leading their direct reports and disregard [others],” explains former Navy Seal Alden Mills, who is also founder of Perfect Fitness and an author. “But your brand is a reflection of your culture – your culture is a reflection of your team(s) and your teams are a reflection of you. It starts with you – your actions and your focus will be what gets mirrored by your teammates. You must prove how much you care about your teammates first then your customers and your communities in which you serve.”

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Search Shorts
 

Facebook and YouTube release updates on counter-terrorism efforts

Two years ago, Facebook, YouTube, Microsoft and Twitter created the Global Internet Forum to Counter Terrorism (GIFCT). Facebook and YouTube both released announcements this week covering the group’s latest updates, including the addition of Pinterest and Dropbox as its newest members and the publication of the group’s first ever transparency report.

When launched, the organization focused its efforts on joint tech innovation, knowledge sharing and the conducting and funding of research. The GIFCT has added a new “fourth pillar” to its primary efforts, focusing on crisis response.

“Specifically, we are introducing joint content incident protocols for responding to emerging or active events, such as the horrific terrorist attack in Christchurch, so that relevant information can be quickly and efficiently shared, processed and acted upon by all member companies,” writes YouTube on its official company blog.

The GIFCT was founded to “disrupt terrorists’ ability to promote terrorism, disseminate violent extremist propaganda and exploit or glorify real-world acts of violence” on each of the company’s various platforms – an issue that has greatly impacted brand safety in terms of  extremist content showing up alongside ads across digital platforms.

 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

5 Reasons CMOs are Facing an Uphill Battle – CMS Wire

What Is The Future Of Shopping Experience – Forbes

YouTube Said It Was Getting Serious About Hate Speech. Why Is It Still Full of Extremists? – Gizmodo

eBay to take a shot at Amazon with end-to-end fulfillment service next year – The Verge

Choose Your Own Advertising? What Interactive Content Could Mean for Digital Advertising – AdExchanger

Multi-Location Marketers Want to Do More Social Advertising, But One Big Thing Stands in the Way – Street Fight

 
 
 
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