Good morning, are you using Pinterest as a content channel?

According to its second earnings report since going public in April, Pinterest generated $261 million in revenue during the second quarter of 2019, up 62% year-over-year. The figure is nearly $60 million more than in the first quarter of the year.

But despite Pinterest reporting a net loss of $1.16 billion for the quarter (due to “RSU [restricted stock unit] expense recorded in connection with our initial public offering,” according to Pinterest), the company predicts a lucrative future. Pinterest expects to surpass $1 billion in revenue in 2019, reaching between $1.095 billion and $1.115 billion – a reassuring sign for advertisers and content marketers on the platform. 

In other news, Microsoft has acquired vendor marketing platform PromoteIQ, an automated product marketing platform slated to live under the Microsoft Advertising umbrella. The platform is designed to allow brand manufacturers to run sponsored ads on participating retailers’ e-commerce sites with the intent of generating awareness and revenue from those sites. Campaign performance dashboards for retailers and advertisers are available in PromoteIQ, with Microsoft’s AI and machine learning capabilities expected to be integrated later this year.

Keep scrolling for more news, including how you should map your efforts when it comes to platform algorithms, and more. 

Taylor Peterson,
Deputy Editor

 
 
 
Pro Tip
 

Next-generation algorithms could impact your marketing strategy

“Algorithms have come to define a significant chunk of modern marketing strategies. As time passes, these algorithms become more complex; the tech companies implementing them gather more data, they refine their processes and they intentionally make things harder to ‘game’ with proprietary and novel engineering tactics,” explains Timothy Carter of SEO.co. “Any effort you make to take advantage of an algorithm should be as natural and as valuable to users as possible. If you want your content to be evergreen, you can’t run the risk of being the victim of any future update designed to weed out manipulative content. Pay close attention to your formatting and your intentions as you develop new material.”

Read More »

 

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Agency Shorts
 

ProKarma expands offerings with latest acquisition

The digital services company ProKarma has acquired Connective DX, a digital experience agency with offices in Portland, Oregon and Boston, Massachusetts. “Together, we will expand on our end-to-end digital capabilities while defining, designing, and engineering best-in-class solutions that transform businesses and elevate the customer experience,” said ProKarma Co-Founder Vijay Ijju. 

“It’s a remarkable fit between our two organizations, and I am thrilled to see the meaningful growth potential with our joint teams and clients,” said Connective DX CEO Paul Williams. 

Both companies currently have their headquarters in Portland, Oregon. According to the announcement, the acquisition will help “fuel” ProKarma’s expansion into the Northeast U.S., as well as help build out ProKarma’s content and martech capabilities with the addition of Connective DX’s customer-focused solutions.

 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

The Biggest Marketing Challenge For Startups – Forbes

Cloudflare terminates 8chan as customer on ‘hate-filled’ content: CEO – Reuters

Amazon quietly adds ‘no human review’ option to Alexa settings as voice AIs face privacy scrutiny – TechCrunch

YouTube’s ‘creator-on-creator’ harassment policy could affect commentary videos – The Verge

How this former Amazon exec is turning Snap’s ad business around, and now it’s one of the hottest tech stocks – CNBC

Performance Marketing And Measurement: A New Beginning Amid Ever-Evolving Privacy Restrictions – AdExchanger

How Americans Shop Today – Street Fight

 
 
 
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