Good morning, feeling safer about your in-app advertising efforts? 

Ad platforms are taking more rigorous measures than ever before to combat ad fraud by preventing bad actors from spoofing publisher sites and apps. Now, Google Ad Manager and AdMob are supporting app-ads.txt – an extension of the IAB Tech Lab’s anti-fraud ads.txt standard. Starting August 27, the platforms will block the serving of unauthorized inventory for publishers that have implemented app-ads.txt. To help ensure publishers get their implementations right, the UIs of both platforms will also show publishers any errors in their app-ads.txt files. 

In April, Google announced that its DSP Display & Video 360 would stop buying unauthorized in-app inventory starting in August. Given its authority in the market, Google’s support for app-ads.txt from both the buy and sell sides will help propel the protocol’s adoption by app publishers while imparting a greater sense of ad safety for advertisers.

In yet another play for e-commerce brands, Pinterest introduced a personalized “shopping hub” last week, which displays in a block above the user feed. The new feature shows product recommendations from retailers’ organic Product Pins and Catalog feeds to provide users with a curated, shoppable product selection. According to a Pinterest spokesperson, retailers can upload Pins via Catalogs in order to have their products distributed across Pinterest’s shopping surfaces – including the new “shopping hub.” As Pinterest continues to expand its e-commerce initiatives, retailers can take advantage of the added ways to connect with users outside of ad campaigns alone. 

There’s much more to read below, including a Pro Tip on how loyalty programs can enable deeper customer data, and which marketing executives are switching gears in the industry. 

Taylor Peterson,
Deputy Editor

 
 
 
Pro Tip
 

Here’s how loyalty programs with early access and discounts can pay off

“Loyalty programs are an effective way to gain customer data since your most loyal customers are more likely to engage more frequently and freely share preferences and feedback with brands,” explains Kyle Henderick of Yes Marketing. “Offer exclusive access, discounts or special offers to loyal shoppers, and be sure to remind them throughout the process they’re getting the VIP treatment. Foot Locker, for example, gives loyalty members first dibs on new shoe releases, and Best Buy highlights exclusive member pricing on certain products across its website (if you’re not a member, you don’t see the price at all).”

Learn More »

 

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On the Move
 

Leo Burnett Chicago gets a new Chief Creative Officer and Reddit recruits GrubHub’s VP of Engineering

Leo Burnett Chicago has promoted Jordan Doucette to Chief Creative Officer, reporting to the agency’s President and Chief Strategy Officer, Emma Montgomery and Leo Burnett Worldwide’s Chief Creative Officer, Liz Taylor. “Jordan’s open approach to creativity helps deliver great work from big, integrated teams and brands. She is a true partner and is the evolution of what a creative leader needs to be in today’s environment,” said Montgomery. Previously, Doucette held the role of EVP/Executive Creative Director at the agency, and was the creative lead for The Kellogg Company and Miller-Coors accounts. In her new role, she will continue as the creative lead for marquee clients and oversee the agency’s creative and production departments.

Saad Rehmani has been named Vice President of Engineering at Reddit. He is tasked with scaling the company’s engineering organization, optimizing site performance and supporting the launch of new features on the platform. “With the growth of our engineering teams in recent years, we knew we needed someone that had proven themselves in leading large teams with a focus on staying flexible and nimble. Saad has the right mix of experience to evolve and support our teams as they tackle our ambitious plans for the future,” said Reddit CTO Chris Slowe. Rehmani comes to the social platform with more than 15 years of experience leading engineering teams, most recently as the VP of Engineering for GrubHub. 

Veracode, an application security testing platform, has named Elana Anderson Chief Marketing Officer. She will report to CEO Sam King and lead the technology company’s global marketing, branding and communications programs. “Elana’s success building global brands in established and emerging markets is a testament to her deep technology expertise and marketing prowess. She is a proven executive with boundless energy and innovative ideas that will help us further our mission to help our customers change the world securely and drive the next chapter of Veracode’s growth,” said King. During her career, Anderson has served as the CMO for Vidyo and SVP of Worldwide Marketing for Demandware. 

 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

‘The fee model has not changed’: Why agencies’ biggest problem is their business model – Digiday

Warning To Marketers: You Can’t Cost-Cut Your Way To Growth – Forbes

Social Networks Should Design Their Platforms With More Gratitude In Mind – Gizmodo

Snap to raise $1 billion to invest in AR, possible acquisitions – Reuters

YouTube CEO addresses LGBTQ community’s ongoing demonetization concerns – The Verge

Is conversational commerce just hype? – Get Elastic

RTB RIP? The Writing Could Be On The Wall For Real-Time Bidding In Europe – AdExchanger

Migrating ecommerce platforms is more than moving data – Practical Ecommerce