Good morning, have you been switched to the new Facebook Ads Manager yet? 

Earlier this year, Facebook began testing and later rolling out a new Ads Manager interface to certain advertisers. Now, as more marketers have access to the updated Ads Manager, the feedback has been largely positive. The social media platform hasn’t confirmed how many advertisers now have access to the new Ads Manager, but we spoke with several who’ve been using it to get their thoughts.

Most marketers we surveyed said the updated Ads Manager interface appears faster, easier to navigate and has a cleaner look than the previous version. “The new UI is simplified, which makes for quicker focus and execution. There is less text and fewer unnecessary buttons,” said Cory Henke, founder of social marketing agency Variable Media. Others commented on the improved nested campaign structures, which reduces the effort of toggling between tabs to view campaigns, ad sets, and ads.  

Still, while the general consensus was that the new UI is a good start, many feel there’s still more work to be done – like adding more filter options, applying a batch editing configuration, and more. Do you have access to the new UI? If so, tell our senior editor Amy Gesenhues what you think She’d love to hear from you.  

On another note, we’re still surveying our readers and would love for you to weigh in! Every year, we make an effort to understand who you are and what interests you. The survey is completely anonymous and only take about 5 minutes to complete. You can take it here. Thanks for your help!

Taylor Peterson,
Deputy Editor

Pro Tip

Time to review your key demographics on Facebook to create more relevant messaging

“It doesn’t seem like Facebook’s reputational problems will have a massive impact on your current use of Facebook marketing and advertising. However, if you’re looking to either take advantage of the current climate or mitigate any negative effects you might feel, here is one measure you can take: Refine your advertising strategy,” explains Timothy Carter of “Take this time to improve your advertising efforts on Facebook. Research your key demographics carefully and come up with more original, relevant messaging. If people are consuming content on Facebook, they probably aren’t thinking about the app’s reputation or moral issues; a good ad is a good ad, in almost any context.”

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Social Shorts

Instagram Marketing Partner caught scraping data

Instagram has sent HYP3R, one of its former ad partners, a cease-and-desist letter after Business Insider revealed the company was scraping user data. According to Business Insider’s report, the company had taken advantage of “configuration errors and lax oversight” on Instagram’s part, making it possible to harvest a high volume of public user data that was meant to vanish after 24-hours. 

An Instagram spokesperson told Business Insider that HYP3R’s actions were not sanctioned and violated its ad policies: “As a result, we’ve removed them from our platform. We’ve also made a product change that should help prevent other companies from scraping public location pages in this way.” 

But HYP3R argues that it didn’t break the rules, claiming it was accessing public data and that, “Any issue with Instagram would be resolved shortly.” Business Insider said it is unclear how much data HYP3R accessed, but the company claims it has a dataset that includes “hundreds of millions of the highest value consumers in the world.” Sources connected to HYP3R told Business Insider that more than 90% of that data was from Instagram.

What we're reading

We've curated our picks from across the web so you can retire your feed reader

How Martech, Adtech and Brandtech Team Up to Build Better Customer Experiences – CMS Wire

SmartNews becomes first unicorn news startup since 2015 – The Jakarta Post

‘The underlying arrogance’: Media buyers are frustrated with Google and Facebook ad reps – Digiday

Study: Consumer brands waste $50B of digital, trade marketing spend – Marketing Dive

Twitch has released its own broadcasting software – The Verge

B2B Influencer Marketing: 4 Strategies that Move the Needle – ConversionXL

The Big Story – RTB, R Not TB? – AdExchanger