Good morning, would you consider creating a podcast for your brand?

It’s no secret that podcasting is gaining traction as an advertising channel, but it’s also beginning to emerge as a new frontier for content marketing – especially as podcast production becomes more accessible to brands and creators. Spotify, for example, is rumored to be launching a “Create a podcast” feature within its app, which would allow users to record, edit and publish podcasts using the Anchor podcast creation app (which Spotify acquired in February). The feature was first spotted by app researcher Jane Manchun Wong, who shared screenshots via her Twitter account last week.

For brands, the ability to launch a podcast via Spotify’s app could open up new content marketing options for businesses with limited resources and budgets ­– not to mention the potential advertising opportunities it could generate. It may be worth keeping an eye on.

As of yesterday, YouTube started rolling out an update to public-facing subscriber numbers — no longer showing exact counts for channels with more than 1,000 followers. Creators will still be able to see their exact subscriber numbers in YouTube Studio and YouTube analytics, but viewers will only be able to see abbreviated numbers, such as 12.3K, 1.23M, or 123M. According to YouTube, this update will gradually be implemented throughout the month across YouTube and the public YouTube Data API Service. Brands that rely on channel subscriber counts for influencer and partnership marketing should prepare for the change by establishing processes to streamline subscriber count visibility with existing or potential YouTube creator partners.  

We’ve got much more to read below, including a tip on how to optimize Amazon product descriptions, plus our curated reading list to get you back on track after a much-needed holiday weekend.

Taylor Peterson,
Deputy Editor

 
 
 
Pro Tip
 

Attract customers on Amazon with better product descriptions

“Optimize product titles and product category descriptions to answer the 78% of non-branded searches occurring on Amazon,” encourages Adam Dorfman of Reputation.com. “Make sure you include a brief and concise description of what your product does, how much quantity is available, and depending on your category, crucial details such as color, size and price, all of which will keep you in the consideration set for more detailed generic searches such as ‘men’s shirts size medium.’ Pay close attention to how you manage Amazon backend keywords, which are keywords that you use on the backend of your seller account. And, in the age of visual storytelling, it’s essential to use strong, clear images that allow shoppers to do detailed comparisons.”

Read More »

 

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On the Move
 

Shyne Group gets a new CMO, MediaMath a new president and Fandom hires a CTO

Shyne Group, a California-based cannabis holding company with a fully, vertically-integrated asset and license portfolio, has hired Elisabeth Baron as its chief marketing officer. “Elisabeth has a proven track record of successfully designing culturally relevant and authentic marketing campaigns,” said Shyne Group CEO Brian Mitchell, “Authenticity is one of Shryne Group’s core values and we couldn’t be prouder to have Elisabeth running our marketing program.” Prior to joining the Shyne Group, Baron led marketing at Diageo, working with consumer brands like Crown Royal, Johnnie Walker and Grand Marnier. She also led marketing for the luxury cannabis flower brand, Canndescent. 

Konrad Gerszke has been named president of the digital ad platform MediaMath. He will oversee all day-to-day operations and corporate functions, and report to the company’s CEO Joe Zawadzki. “As we accelerate the work we’ve begun towards the creation of an accountable and addressable supply chain, I am confident Konrad is the right leader to help us move MediaMath into its next phase of growth,” said Zawadzki. Gerszke spent 13 years with McKinsey, eventually being elected partner at the organization, and most recently served as the group president for Nielsen Lead Markets. 

The fan-first global entertainment platform Fandom has appointed Adil Ajmal chief technology and product officer. He will report to the company’s CEO Perkins Miller and be charged with increasing fan engagement across Fandom’s existing platforms and lead development for new subscription products, gaming tools and data services. “As a huge sci-fi fan, and someone who consumes way more content than I probably should, I’m extremely excited to join the Fandom team and work on a product that I, along with millions of other fans, enjoy every day,” said Ajmal. Before joining Fandom, Ajmal was the chief technology officer for LendingHome. 

 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader

Top 5 Digital Transformation Trends In Retail For 2020 – Forbes

Spend Money To Make Money: How Big Tech Powers Global Ad Growth – AdExchanger

You can now share music from Spotify to Facebook Stories – TechCrunch

Instagram influencers are often white, and now the brands that pay them are getting pushback – CNBC

Amazon’s sales platform may be too big to police – The Verge

State-of-the-AR Retail: Where’s Its Biggest Value? – Multichannel Merchant

Google to pay up to $200M to settle FTC YouTube investigation – Politico

Mysterious iOS Attack Changes Everything We Know About iPhone Hacking – Wired

 
 
 
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