Good morning, and welcome to Friday!

Advertisers on TripAdvisor now have the ability to run co-branded ads on Facebook and Instagram through TripAdvisor Connect, a new ad product launched earlier this week. The branded content campaigns can be run using Facebook’s ad targeting capabilities combined with TripAdvisor’s audience data.

The ads will appear as co-branded content posts on Facebook and Instagram, with TripAdvisor and the partnered brand name identified at the top of the ad creative. For brands already advertising on TripAdvisor, the integration could broaden reach by leveraging Facebook’s scale, allowing advertisers to target consumers who are actively seeking travel or dining recommendations on those social platforms.  

YouTube is testing a new ad-buying tool that reserves ad placement 120 days out from the campaign’s launch date, giving advertisers the ability to book campaigns in advance with a fixed budget and forecasted reach. Labeled the “Instant Review” in the Google Ads platform, the tool employs an automated process with no minimum spend requirements. The tool could be particularly helpful for advertisers wanting to plan ahead with campaigns tied to major events — such as the upcoming U.S. presidential election. Currently, it’s being tested globally by advertisers across multiple industries, including consumer goods, media and entertainment, food and beverage and politics.

Keep scrolling for more, including a rundown of marketing executives on the move, plus our curated reading list to get you through the weekend. 

Taylor Peterson,
Deputy Editor

Pro Tip

How a framework to manage privacy and tracking policies can build user trust

“The lean surveillance framework sets out practices around data, tracking, diversion and content. It suggests marketers minimize data collection, gathering just the elements specifically needed to fulfil the visitor’s request, and only accepting data with explicit consent where the user is given a clear choice to agree or disagree,” explains Crowpeak’s Ian Lowe in his recap of Duane Schultz’s session from MarTech East. “It also advises marketers to make a firm decision around whether or not they are going to buy or share data, or whether they could reduce risk and increase trust by considering a first-party data only policy.” 

“The framework recommends marketers contain tracking technologies, potentially creating a tracking policy alongside their privacy policy. Marketers are often unaware of all the elements of the marketing stack that are tracking consumer behavior on their behalf. They need to pay more attention to the internals of cookies and tracking pixels and make mindful decisions on what to track, rather than relying on marketing tools’ default settings. They must ensure they respect do-not-track signals and give users a clear option to proceed without cookies.”

More from MarTech East »


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On the Move

New CMOs head to Chili’s, SiriusXM and Traeger Grills

Brinker International has promoted Ellie Doty to senior vice president and CMO of Chili’s Grill & Bar restaurant chain. In her new role, Doty will lead U.S. and international brand marketing for Chili’s, managing everything from menu innovation to advertising, media and public relations efforts. “Ellie’s innovative leadership has helped the Chili’s brand achieve positive results in fiscal 2019 and I am confident she will continue to drive success for the business,” said Brinker CEO Wyman Roberts. Doty joined Chili’s in 2017 as the restaurant’s VP of marketing. Before coming to Chili’s, Doty held leadership roles at Yum! Brands, working with Taco Bell and KFC. 

Denise Karkos has been named CMO for SiriusXM. She will report to SiriusXM President of Sales, Marketing and Operations Jennifer Witz and oversee brand and digital marketing for both SiriusXM and Pandora brands. “She and her team will execute a cohesive marketing strategy to drive brand relevance and consideration through to customer conversion, with a deep focus on digital, social and mobile marketing,” said Witz. Prior to joining SiriusXM, Karkos served as Ameritrade’s CMO and was named the 2019 CMO of the Year by Ad Age. 

Traeger Grills has named Todd Smith as its new CMO. The industry veteran will be focused on brand building and storytelling to help elevate the company as a lifestyle brand and further expand its community. “We’re most excited to bring in Todd for his dedication to culture and leadership,” said Traeger Grills CEO Jeremy Andrus, “Todd’s ability to build and lead great teams to do innovative things will help strengthen what it means to be part of Traeger Nation.” Before joining Traeger Grills, Smith was CMO for EXOS and has held various marketing roles at The Coca-Cola Company. 

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What we're reading

We've curated our picks from across the web so you can retire your feed reader

Why Prescriptive Analytics Is the Future of Marketing – CMS Wire

Google takes AMP to the OpenJS Foundation – TechCrunch

Pinterest says AI reduced reported self-harm content by 88% – VentureBeat

Target marketing: Taking digital knowledge into real-life experiences – Get Elastic

Why subscription boxes aren’t just e-commerce as usual – Retail dive

6 Tips to Get Your Business Holiday-Ready – Facebook Business Blog