Good morning, are you gearing up for CCPA compliance?

With the California Consumer Privacy Act (CCPA) looming on the horizon, the IAB has released a CCPA Compliance Framework aimed at helping publishers and martech companies reach compliance. The landmark law is set to go into effect on January 1, 2020, marking the first major data privacy legislation in the U.S. Currently, the IAB’s CCPA Compliance Framework is open to public comment, having received input from multiple stakeholders, lawyers, and other experts. Those who wish to comment on the Framework should send their remarks to by November 5, 2019. 

Remember when it seemed like there was no coming back for Snapchat? Snap, Snapchat’s parent company, reported its third consecutive quarter of revenue growth during the third quarter of 2019 – up 50% year-over-year at $446 million. According to the company, daily active users (DAUs) were up 13% year-over-year, reaching 210 million. In total, Snap trimmed its loss by 30% in the quarter, from a loss of $323 million to a loss of $227 million.

It’s evident that the company’s investment in its ad platform is delivering big results, with total ad impressions on the app up 121% year-over-year. As the platform continues to grow, it might be worth it for advertisers and marketers to consider Snapchat as a lucrative content channel going into 2020.

There’s much more to read below, including a Pro Tip on how to set up triggers and variables in Google Tag Manager, and more. 

Taylor Peterson,
Deputy Editor

Pro Tip

Back to Basics: Setting up triggers and variables in Google Tag Manager

“Google Tag Manager saves marketers and developers alike by allowing you to set up tracking codes for analytics and ad platforms through one simple interface,” explains SMX East speaker Tim Jensen of Clix Marketing. “Once you set up tags to fire tracking codes on your site, you can choose a trigger that will cause your tag to work. Triggers can be based on a number of actions such as pageviews, clicks, element visibility, form submissions, time on site, custom events and more. Choose the trigger you want, and then use the fields to specify criteria. For instance, a pageview trigger can fire when a URL is viewed. You can also add multiple conditions, all of which will need to be true before the trigger fires.”

“There are a limited amount of variables that appear in your options by default when setting up triggers in Google Tag Manager. If you want to delve into more precise customization, be sure to enable additional variables in the interface. For instance, you might want to target clicks for buttons that all have the same CSS class. You can check the box next to ‘Click Classes’ and you’ll now see this variable as an option.”

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14 Industry Experts on the Future of Attribution

Sponsored by Nielsen

For this report, Nielsen asked 14 industry experts two questions to help marketers navigate this challenging environment: 1) How should marketers prepare for an increasingly complex customer journey? 2) What measurement strategies and tactics do marketers need to be successful today and in the future? Find out how they answered>>

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Social Shorts

LinkedIn News updates, TikTok’s safety campaign and who’s tweeting the most about politics

New look for LinkedIn’s Daily Rundown. LinkedIn has redesigned its Daily Rundown, the platform where the site curates news stories selected by an internal team of editors. The redesign includes new navigation that makes it easier for users to move between stories and go deeper into specific topics. By clicking on a headline within the Daily Rundown, users will be able to see conversations happening on the platform about the story. The site has also started a pilot program allowing users to subscribe to regularly published pieces by industry thought leaders. LinkedIn mentioned two available newsletters: the “Get Hired” newsletter and one called “The Hustle” — both offering insights into the job hunt and professional goals. Users who have access to the pilot program can find more newsletters by clicking the “Newsletters Related to Your Industry” option under the “My Network” tab. 

TikTok touts its safety measures. The short-form video app TikTok, which boasts more than 500 million users, has released a second set of videos that are part of its “You’re in Control” video series, highlighting the platform’s safety and privacy features. “Educating our users on the options we provide to help them craft their optimal TikTok experience is one of our top priorities,” writes TikTok on its newsroom blog. The company has enlisted 12 of its most popular creators to produce videos on six different topics, including how to block a user, how to filter comments, reporting inappropriate behavior and how to disable or enable the duet feature which allows two videos to be posted side-by-side in the same screen. 

Majority of political tweets come from only 10% of users. After analyzing a random sample of tweets from U.S. adults with public accounts, Pew Research found the majority of political tweets are made by a very small segment of users. According to their findings: 97% of tweets mentioning national politics came from only 10% of users. Those who are tweeting about politics are also more likely to follow others who feel the same way they do. “Political tweeters – defined as those who tweeted at least five times in total, and at least twice about national politics, over the year of the study period – are almost twice as likely as other Twitter users to say the people they follow on Twitter have political beliefs similar to their own,” writes Pew Research. 


See The BIG SMX East Preview!

SMX East kicks off November 13-14 in NYC — and it’s our biggest agenda ever. Join us for over 100 search marketing presentations from industry experts and market-defining solutions providers, including two new tracks on agency operations and local search marketing for multi-location brands. Click the link below to access your exclusive preview of everything in store!

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What We're Reading

We've curated our picks from across the web so you can retire your feed reader

5 Ways to Prove Marketing’s Worth to the Board of Directors – CMS Wire

Google Releases Five ‘Digital Wellbeing’ Experiments to Curb Your Smartphone Addiction – Gizmodo

9 recent CMO departures that point to the radical transformation of marketing – Marketing Dive

Amazon Counter package pickup network expands to thousands more locations in the U.S. – VentureBeat

How would opening up Facebook change the internet? – The Verge

Zuckerberg reassures U.S. Congress on Facebook’s digital currency plans – Reuters

What’s The Value Of A Sports Sponsorship Or Integration? Too Often, Brands Have No Idea. – AdExchanger

Fundamentals of Ecommerce Marketing for 2020 – Practical Ecommerce