Good morning, does your brand chat with customers on Messenger? 

Businesses on Facebook Messenger are getting three new features designed to help better connect with customers on the platform. These include: “icebreakers,” which allow business profiles to add FAQ-style questions with automated responses to Messenger; a new prompt for businesses to select which app they want to use for “Click to Messenger” ads; and new reaction and message replies that allow users to select emojis as reactions during Messenger conversations with businesses. 

For brands looking for more personable ways to communicate with consumers, Messenger is providing a channel that brings both sides together through a direct message. In fact, a recent Facebook survey of more than 11,000 people ages 18 to 24-years-old found that 60% wished they could message more businesses. These latest updates from Facebook do just that — helping create more opportunities for brands to communicate directly with users. 

We’ve just opened up our Amazon Advertising survey and we’d love your help gathering data. Last year, we found that 80% of respondents advertising on platforms that support digital commerce campaigns planned to increase spending in 2019. And nearly half said they planned to increase spending on Amazon by more than 25%. 

Please click here to answer this year’s survey, which only takes 10 minutes. Plus, you’ll be entered into a drawing for a free ticket to any SMX West event in the next 2 years.  

Taylor Peterson,
Deputy Editor

 
 
 
Soapbox
 

Consumers want personalization and data privacy, but tread carefully

The proliferation of digital, content-driven devices and channels have reinforced a notion that consumers prefer, even expect, personalized experiences. 

But research is beginning to identify an understanding gap between consumer perception of data and their expectation of personalization. The industry would be well advised to educate and empower consumers – and each other – with clear privacy notices, transparency and consent options.

Data, technology and advertising have become irreversibly intertwined and the ad tech and martech ecosystem has a responsibility to practice ethical data governance, thoughtful usage of technology and relevant advertising as the pretext for personalization.

David Dowhan is the CEO of TruSignal

Soapbox is a special feature for marketers in our community to share their observations and opinions about our industry. Read more Soapbox features – and submit your own.

 

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Social Shorts
 

Twitter’s latest transparency report and its ban on political ads, Facebook fights domain fraud

Twitter reports an uptick in data requests. Between January and June of 2019, Twitter received 7,300 demands for user data, with the majority of requests coming from U.S. government agencies (2,120 demands for 4,150 accounts), reports TechCrunch. Requests for data was up 6% compared to the same time period last year, according to the company’s latest transparency report. “Twitter said it removed 124,339 accounts for impersonation, and 115,861 accounts for promoting terrorism, a decline of 30% on the previous reporting period,” writes TechCruch. Twitter has also added impersonation data and insight to the report, offering up numbers on actions taken against accounts posing as another person, brand or organization. During the first half of the year, Twitter said it took action against 124,339 accounts for violating its impersonation policy. 

No more political ads on Twitter. If you missed Wednesday’s news, Twitter CEO Jack Dorsey announced on Twitter, minutes before Facebook’s earnings call, the company will stop allowing political ads on the platform. “While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions,” tweeted Dorsey. The CEO said the company plans to share more on the final policy by November 15 and begin enforcing its ban on political ads November 22. The timing of Dorsey’s tweet — right before Facebook’s earnings call — was arguably an indirect dig at Facebook in light of its stance not to fact-check ads from politicians. Facebook argues its policy is about free speech, and that political ads will account for only 0.5% of its total revenue next year. 

Facebook files lawsuit against OnlineNIC. Facebook is suing OnlineNIC and its privacy/proxy service ID Shield for registering fraudulent domain names, such as www-facebook-login.com and facebook-mails.com that were created to look as if they were connected to Facebook. “By mentioning our apps and services in the domain names, OnlineNIC and ID Shield intended to make them appear legitimate and confuse people,” writes Facebook Director of Platform Enforcement and Litigation Jessica Romero, “We don’t want people to be deceived, so we track and take action against suspicious and misleading domains, including those registered using privacy/proxy services that allow owners to hide their identity.” Facebook said there millions of such fraudulent domains, and that it actively reports such abuse to domain name registrars. But, in some instances, domain name registrars and privacy/proxy services fail to take down the domains. “This was the case with OnlineNIC and ID Shield, and that’s why we’ve taken this action to stop this type of domain name abuse,” writes Romero.

 

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What We're Reading
 

We've curated our picks from across the web so you can retire your feed reader

How Brands Are Using Google AMP for Email, OptIn ’19 – CMS Wire

Five Trends Driving The Future Of Retail – Forbes

Brands should avoid death by a thousand data points – Marketing Dive

AR tops list of tech that makes users view a brand as innovative, study says – Mobile Marketer

Why Your Location-Based Ad Campaign Isn’t Working (And How to Make It Better) – Street Fight

For the first time in two years, the smartphone market shows signs of life – TechCrunch

Here’s when Black Friday deals start at Amazon, Best Buy, Walmart, and more – The Verge

Out-Of-Home ROI: All Signs Must Point In The Right Direction – AdExchanger