Good morning, ready for a martech update?

Seismic – the sales enablement and content management platform – has announced the acquisition of Percolate, a campaign planning and content marketing solution. The acquisition is expected to broaden Seismic’s offerings, giving clients access to content marketing implementation and planning tools across various channels, including email and social. While Seismic has offered content asset management tools prior to the acquisition, the added capabilities will help deliver more sophisticated tools to streamline content planning, creation and distribution – giving sales teams a more robust tool for nurturing and managing leads.

E-commerce platform Shopify has announced the launch of its newest marketing app extension, Shopify Email. Shopify Email will allow Shopify merchants to create, execute and monitor email marketing campaigns natively within the platform.

Last year, Shopify launched Shopify Marketing as an all-in-one marketing solution for merchants on the platform. Shopify Email marks the platform’s next step towards making marketing tools more accessible to sellers, with emails that can be sent from the merchant’s domain name. The new capabilities are expected to be generally available to Shopify merchants beginning in early 2020.

Keep scrolling for more news, including why Facebook is under pressure to do away with political ads. 

Taylor Peterson,
Deputy Editor

 
 
 
Pro Tip
 

Personalization only adds value if you do it right

“Personalization done well can make consumers feel like you are engaging directly with them, making them more likely to convert,” explains Laura Robinson of Brainlabs. “But remember that personalization isn’t the be-all and end-all. While it can be tremendously valuable, there’s no point in getting caught up in the buzzwords. If you’re going to do it, do it right. Don’t just copy what others are doing; figure out what’s best for your own clients or customers. Start small and build up in complexity, test everything, and always, always keep your end-user at the forefront of your mind.”

Pro Tip is a special feature for marketers in our community to share a specific tactic others can use to elevate their performance. You can read more and submit your own here.

 

Why machine learning means proactive loyalty fraud prevention

Sponsored Content by Comarch

Loyalty fraud is on the rise again and, while account takeovers seem to be the most common type of fraud reported, this type of theft is only the tip of the iceberg; program rules violation, unauthorized redemptions, privilege escalations, flawed integrations and data breaches are also on the rise.

To complicate matters, the increasing complexity of loyalty programs makes it even harder for companies to defend themselves against fraudsters. But just waiting for a hacker’s attack is not a plan of action.

Read more »

 
Social Shorts
 

LinkedIn’s new language settings, Facebook under ad ban pressure

LinkedIn adds new language translation settings. In an effort to make LinkedIn more accessible and personalized for international users, the platform has introduced two new settings. The settings allow users to input all the languages they understand but do not want to be offered translations for, as well as the ability to define which language users would like all content translated into. This makes the choice of content experience explicit, and also extends the translation offering beyond the LinkedIn interface languages to the 60+ offered for translation by Microsoft Cognitive Services.

Facebook urged to ban political ads ahead of UK election. In an open letter published on Monday, Mozilla, political pundits, and campaigners demanded that the social media giant stop running political ads until Dec. 12. Referencing Facebook’s current ad policies, the letter states: “We are aware that these policies are subject to debate both inside and outside the company. While that debate continues, people in the UK are left in uncertainty about whether they can trust what they see on the platform.” The petition follows Twitter’s recent move to ban political ads, with Twitter’s CEO confirming that the company plans to share more on the final policy by November 15, and will begin enforcing its ban on political ads November 22.

 

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What We're Reading
 

We've curated our picks from across the web so you can retire your feed reader

First Look: Nike Expands Its Data Concept Store Beyond Pilot – Retail Info Systems

Siri, Google Assistant, and Amazon Alexa can be hiacked with a $14 laser pointer to open garage doors, start cars, and shop online – Business Insider

SMS Marketing Is Making a Comeback – CMS Wire

Corporate Strategies Were Not Designed For Today’s Age of Personalization – Forbes

Twitter political ads ban no sure fix to voter manipulation: Kaiser – Reuters

The Senate’s secret algorithms bill doesn’t actually fight secret algorithms – The Verge

Subscription Services Will Make Up 75% of DTC Brands by 2023 – Multichannel Merchant