Good morning, could Facebook help step up your personalization game?
Last week, Facebook introduced several new ad personalization capabilities that rely on machine learning to enable the dynamic selection of ad formats, creative, and text with each impression. Facebook said it uses machine learning blended with audience insights to predict which people might be most receptive to a brand’s message.
For smaller organizations, creating highly personalized ad content can be challenging if time and resources are limited. By leveraging Facebook’s machine learning to dynamically select assets based on performance predictions, advertisers may be able to run more efficient campaigns that reach the right audience, at the right time, with less effort.
Customer engagement company Airship has launched Airship Journeys, a new interface that allows marketers to drive more streamlined cross-channel engagements. Marketers can use data models alongside Airship’s real-time mobile data, predictive AI, and machine learning to launch cross-channel campaign activities. The low-code solution is expected to address the challenges of using drag-and-drop journey builder tools in Airship’s open platform, allowing marketers to reach customers across a number of channels from a single console.
Keep scrolling for more, including a Pro Tip on creating personalized messages the right way, plus a look at which marketing executives are on the move.
Taylor Peterson,
Deputy Editor
