Good morning, does your team ever struggle with licensing stock content?

Shutterstock has launched an unlimited music subscription plan for content creators and digital marketers, offering more than 11,000 tracks that can be included in web-based content, including YouTube videos, podcasts and conference presentations. The subscription fee is $149 per month, and includes access to the Shutterstock Music library with music tracks searchable by genre, mood or popularity. The company says its music selection has been curated by professional musicians, with hundreds of tracks added every month.

Snapchat is taking a page from YouTube’s TrueView ad format with the launch of Extended Play Commercials. The new, mid-roll video ads maintain the 6-second non-skippable format – but offers advertisers the ability to extend the runtime beyond the 6-second mark for up to three minutes. Similar to YouTube TrueView ads, Snapchat users will have the option to either skip the ad after six seconds or continue to watch the full video commercial. The key difference is that Snapchat’s Extended Play Commercials will appear mid-roll, rather than pre-roll like YouTube ads. Extended Play Commercials are now available in closed beta, with whitelisted advertisers able to access them in Ads Manager.

On Tuesday, at Salesforce’s Dreamforce event, the company introduced Salesforce 360 Truth – a platform that brings together Salesforce’s family of products: Salesforce Data Manager, Salesforce Identity for Customers, a Privacy and Data Governance solution, and eventually, Customer 360 Audiences. Patrick Stokes, EVP of platform, said the newly introduced Salesforce 360 Truth platform aims to “create more connected and continued experiences,” by bringing the full context of the customer into the experience. 

We’ve got more for you below, including an update on Facebook’s latest app experiment and Twitter’s efforts to curb abusive content. 

Taylor Peterson,
Deputy Editor

Pro Tip

Are ‘influencers’ scam artists or gatekeepers?

“Influencers can be an effective tool for online campaigns, but they can be a complete waste of money if not used or researched properly,” explains Nick Shackelford of Structured Social. “Marketers and companies want to use influencers as a sort of steroid boost to a campaign, but not all influencers are created equal. The use of micro-influencers can be more targeted and the ROI is easier to measure. In the end, any company that wants to effectively market to a specific audience needs to make sure any influencer works to that end. Otherwise, it’s a waste of money no matter who the influencer is or how many followers they have.”

Learn More »


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Social Shorts

Facebook experiments with new meme app, TikTok downloads hit a milestone

‘Whale’ lets users create and share memes. Facebook’s New Product Experimentation (NPE) team has launched a new meme creating app, dubbed Whale. The app, which is currently being tested in Canada, allows users to upload images from a stock library and then add various effects before sharing the meme on social media or sending it as a message. Whale joins a long list of experimental apps that have either been launched or acquired by Facebook, including Moments, Notify, Lifestage, Poke, Slingshot, Tbh, Moves and Hello.

TikTok hits 1.5 billion downloads. The video creation and sharing app has exceeded 1.5 billion downloads worldwide, according to the latest data from Sensor Tower. The figure makes TikTok the third most downloaded non-gaming app of the year, behind WhatsApp (with 707.4 million installs) and Messenger (with 636.2 million). It ranks just above Facebook, which claims 587 million downloads, and Instagram, with 376.2 million.

Twitter makes it easier to report abusive Lists. Fresh off of banning political ads, Twitter is making it easier for users to report Lists that are being used for abusive purposes. Lists – a Twitter feature that enables users to follow groups – has garnered some criticism over the years for enabling harassment. Twitter will now allow users to flag Lists as abusive, the company announced Monday, marking the first time Twitter has offered a reporting function specifically for lists.


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What We're Reading

We've curated our picks from across the web so you can retire your feed reader

Don’t Fall For These 5 Marketing Myths – CMS Wire

20 Stats Tying CEO Involvement To Customer Experience Success – Forbes

Snapchat CEO says his company fact-checks political ads, unlike Facebook – The Verge

B2B Ecommerce: Walk First, Then Run – Practical Ecommerce

Study Finds 80% of Consumers Shop on Smartphones, M-Commerce Gains – Multichannel Merchant

The Rise of First-Party Data: Why Quality Matters Over Quantity – Street Fight