Good morning, Marketers, for many of us, it’s a somber day. 

Today marks 19 years since 9/11 – and commemoration of the tragic event looks a lot different this year. Like most organizations and businesses hit by pandemic restrictions, the 9/11 Museum & Memorial has had to take various steps to give people an opportunity to remember, reflect, and interact with others in the safest way possible. 

Instead of family members taking to the stage to read the names of those who were lost, this year’s commemoration will feature recorded readings made by family members. Only family members will distantly gather on the Memorial Plaza this morning as the recordings are played. For others, the museum offers the ability to book guided virtual tours or walk through an interactive video experience to explore and take in the sobering history and exhibitions. 

All of which is to say: Today is an important day. It’s also a case study on how, despite the circumstances, technology enables us to share in these experiences, participate, and collectively reflect on important moments. 

Even while apart, we’re embracing new ways to learn, connect with others, and be present – if even virtually. That’s powerful.

Take care,

Taylor Peterson,
Deputy Editor

 
 
 

Product Deep Dive: Customer Match

Join our Google product experts to learn how Customer Match helps you re-engage your high quality customers and find new ones. Tune in to discover new features and learn best practices, including how Google handles first-party data in a privacy-safe way.

Watch now »

 
Social Shorts
 

Facebook wants those college kids back

Facebook launched Facebook Campus yesterday with an announcement that reads like it was written back when Mark Zuckerberg was in that dorm at Harvard — complete with needing a .edu to sign up: “We wanted to create a product where it was easy for classmates to meet each other, foster new relationships and also easily start conversations.” It’s available at roughly 30 U.S. campuses now.

Why we care.  Facebook’s “young person problem” isn’t new, but this is squarely aimed at trying to fix it with something other than Instagram. We know what you’re wondering. No, there won’t be advertising in the Campus Feed, but Facebook tells users it “may use your activity from Facebook Campus to personalize your experience on our apps to show you more relevant content, including ads. This means your activity on Facebook may influence what you see in Campus, and your activity in Campus may influence what you see elsewhere on Facebook.”

 

Webinar: How brands can leverage video from engagement to conversion

Video has become a necessity across digital platforms to engage audiences and make a lasting impression. Understanding how to leverage video to move consumers through the buying process can help you grow your brand and drive sales effectively and efficiently. Join our experts on September 17 to learn more about video strategies that drive consumer action across platforms.

RSVP here »

 

Explore the MarTech agenda

80+ tactic-rich sessions, empowering keynotes, live virtual networking… it’s all here. Check out the MarTech agenda and join us online, October 6-8, for free!

See the agenda »

 
 
 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader.

Portland City Council votes to ban facial recognition technologies in public places – VentureBeat

Twitter’s New Rules Aim To Prevent Confusion Around The 2020 Vote – NPR

Why The Trade Desk Will Benefit as Advertisers Seek Flexibility – Motley Fool

Google’s Antitrust Battle Could Change How You Use Search, Maps, and Advertising – Inc.

TikTok Leads Social App Downloads Again in August – Social Media Today