Good morning, Marketers, have you ever heard the phrase ‘paralysis by analysis’? 

Or as a marketer, perhaps you’ve lived it. It’s what happens when a team becomes so focused on the granular details and the process that actual progress crawls to a halt. 

“Because marketers’ jobs often depend on “getting it right,” we’ve become process-driven and risk-averse,” writes agile expert Stacey Ackerman. “Then the pandemic hit, and digital strategy accelerated by six years.”

Instead of mulling over concepts and debating the details, Ackerman says marketers need to accept imperfections and experiment by doing. In her latest piece on Marketing Land, she offers three ways to make your agility during the pandemic a foundational tool for the long term

One stand-out tip? Value experimentation over getting it right. Take note, marketers. 

Taylor Peterson,
Deputy Editor

 
 
 

Google’s newest Ads products, directly from the experts that built them

Keep up to date with our latest products, betas, and best practices, directly from the teams that built them. These deep dive videos will help you learn new ways to engage your customers and help achieve your marketing objectives.

Watch now »

 
Indicators
 

Establishing brand loyalty with Gen Z

Research from Snap and Kantar shows that Gen Z has a high rate of brand preference based on their likelihood to prefer 1-3 brands above others across a number of categories such as athletic apparel, haircare and luxury apparel. 

Why we care. There are 1.2 billion Gen Zers — teens and young adults ages 15-24 — by their brand preferences influence their own purchases as well as those of their households. For marketers aiming to reach this audience, the research underscores the importance of understanding the values that will motivate Gen Z audiences to strongly prefer your brand over the competition.

 

Learn the benefits of using a customer data platform and compare top vendors

MarTech Today’s “Customer Data Platforms: A Marketer’s Guide ” examines the market for customer data platforms and the considerations involved in implementation. This report answers the following questions — What features do CDPs provide? What trends are driving the adoption of CDPs? Does your company need a CDP? — It also includes profiles leading vendors, capabilities comparisons, and recommended steps for evaluating and purchasing.

Get it now »

 

Explore the MarTech agenda

80+ tactic-rich sessions, empowering keynotes, live virtual networking… it’s all here. Check out the MarTech agenda and join us online, October 6-8, for free!

See the agenda »

 
 
 
What we're reading
 

We've curated our picks from across the web so you can retire your feed reader.

Apple revises App Store rules to permit game streaming apps, clarify in-app purchases and more – TechCrunch

TikTok Is Paying Creators. Not All of Them Are Happy – Wired

Instagram pushes back on Apple’s iOS ad tracking change – CNBC

How Walmart is advertising its new loyalty program, Walmart+ – Digiday

Gaming growth during pandemic means ad spend requires greater protection – The Drum