Good morning, ready for MarTech? 

We’re kicking off our 2020 MarTech virtual conference tomorrow, so if you’re not registered yet – you can do so here (it’s free!). Over the course of three days, we’ll explore more than 80 sessions all supporting one central theme: MarTech is marketing.

With so many sessions, attendees are going to have some tough choices to make. Here’s how MarTech Today’s editorial director Kim Davis plans to navigate the conference:

The keynotes. “First, I always look at the keynotes. Chief Martec himself, Scott Brinker, kicks off day one by naming the five martech trends for the decade ahead. On day two, Brian Solis, Global Innovation Evangelist, Salesforce, describes ‘Generation Novel,’ a critical customer segment created by the pandemic. Finally, on day three, we’ll have some fun with the annual Stackie Awards. I’ve had a glimpse of the entries, and I can tell you that entrants are reaching new heights when it comes to design — the visual representation of their stacks.”

Marketing stacks. “Which brings me to one theme I see highlighted throughout the conference: where marketing stacks are headed and how to get the best out of them. ‘The Beauty Of The Beast: How To Optimize Your Monstrous Martech Stack,’ presented by Helen Abramova of Verizon and Matthew Gomez of Walden University stands out, but there are a string of sessions on the present and future stack: see Tony Byrne of Real Story Group on ‘Future-Proofing Your Martech Stack.’”

There’s much more to explore with the MarTech conference, so be sure to check out the agenda here and add sessions to your calendar. See you there!

Taylor Peterson,
Deputy Editor 


Guide to Enterprise Identity Resolution Platforms

Identity resolution allows marketers to more accurately target and personalize brand messages to create more engaging and profitable customer experiences. This guide from MarTech Today explains the benefits of identity resolution software, and examines the market, latest trends, opportunities and challenges. It also includes profiles of 12 leading vendors with capabilities comparisons and recommended steps for evaluating and purchasing.

Check it out! »

Social Shorts

Facebook sues browser makers for data scraping

Facebook has filed suit against two companies it says used browser extensions to scrape and sell user data from Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn and Amazon. When installed, the Chrome browser extensions, “UpVoice” and “Ads Feed,” pulled down the user’s name, user ID, gender, date of birth, relationship status, location information and other account-related data.The companies appear to be run by the same people.

Why we care. The two extensions didn’t have big install bases, just 5,000 and 10,000 installs, according to ZDNet, but in addition to user data, the extensions also scraped “advertisements and advertising metrics (name of the advertiser, image and text of the advertisement, and user interaction and reaction metrics), and user Ad Preferences (user advertisement interest information),” said ZDNet. Buyer beware who you’re funding: The data was repackaged and sold as marketing intelligence. 


TOMORROW: Attend MarTech online for free

Join us Tuesday through Thursday, October 6-8, for 80+ tactic-rich sessions, empowering keynotes, virtual networking, and more… all for free. What are you waiting for?

Register now! »

What we're reading

We've curated our picks from across the web so you can retire your feed reader.

Twitter is working on a fix for its automated image cropping – Engadget 

The News Trust Halo: How Advertising in News Benefits Brands – IAB

YouTube Restores iOS 14 Picture in Picture Capability on Mobile Website – Mac Rumors 

QAnon Lands on LinkedIn, Prompting Networking Site to Limit Spread – Wall Street Journal

What ‘The Social Dilemma’ Gets Wrong – Facebook