Good morning, there are 48 days left in 2020.

If you’re like me, closing the books on this challenging year can’t come soon enough. But at the same time, in a year of disruption like we’ve had, we know there are plenty of stories in this community of successful “shotgun transformations” in our space. As we plan our content for the end of the year, we’d love to highlight those stories and celebrate those accomplished marketers and organizations. If you’d like to be featured, send me a note on what you’ve achieved at hpowderly@thirddoormedia.com.

Henry Powderly,
VP, Content

 
 
 
Privacy
 

Concrete steps marketers should take now to get ready for CA’s CPRA in 2023

The California Privacy Rights and Enforcement Act was passed as a ballot proposition last week, and will expand the provisions of California’s existing CCPA. The good news is that it doesn’t come into force until the beginning of 2023. That leaves time to prepare: but marketers should start their preparations now.

CPRA expands the types of data covered (any data “shared” with third parties); it also spells out specific categories of sensitive personal information that require special attention. It enables consumers (and employees) to opt-out of “automated decision making technology” (machine learning). And it creates a dedicated enforcement agency to ensure compliance.

Experts are ready to offer concrete advice for brands, publishers and advertisers about what they could or should do now. We spoke to five of the best.

Read their tips here.

 

Webinar: Consent Beyond Cookies --How You Can Authentically Build Audience Trust

There’s a lot of talk about consent and cookies these days, and for good reason. Privacy expectations are expanding as browsers are moving away from third-party cookies. Capturing user consent is becoming increasingly important for marketers. In this 45-minute session, learn how to authentically build trust with your customers through a focus on transparency. We dive into where to capture user consent beyond cookies, including offline and in-person, and through web forms, email subscriptions, and opt-ins.

RSVP today! »

 
Accessibility
 

Is your website at risk for an ADA accessibility lawsuit?

The American’s with Disabilities Act has influenced the way businesses need to operate online. Now more than ever, providing the proper website accessibility is becoming undeniably more important, not only because it’s the right thing to do, to give all visitors an opportunity to get to your services or products, but also because costly lawsuits against companies with alleged non-compliance have quickly increased over the past few years. Those suits and settlements can cause a huge financial burden to businesses. 

Which type of website must comply? A website that is associated with a business that operates a physical storefront location is certainly under the umbrella. That website is understood generally to be a digital extension of said company and can therefore be subject to ADA regulations. But some have raised questions as to whether or not websites are required to comply if they are tied to companies who don’t have a physical shop. Some federal court decisions conclude yes.

There are many ways you can keep your website ADA compliant, including working with your website development team or website company to ensure compliance points are taken care of. You can also choose from a variety of automated solutions, some of which use artificial intelligence to scan and fix issues. If you’re wondering whether or not your website is ADA compliant right now, the team at ADA Compliance Monitor will audit your website for free and provide you a report on your site’s violations so you can take the right steps to help you avoid potential legal issues.

Read more here.

 

How a well-oiled marketing operations machine drives business forward

Sponsored by Workfront

With so much change affecting marketing teams across the industry, adjusting internal strategies to be more agile, more efficient and better aligned across the organization is key to driving real business impact.

“There’s more pressure than ever, that every dollar that we invest has the maximum impact on what we’re trying to get out of our marketing initiatives,” said Jenifer Salzwedel, Senior Director of Marketing Operations and Enablement at Poly, a company that sells collaboration technology. “We’re constantly in planning mode for the next big thing that needs to be done and, in that planning, we certainly then need to figure out how to activate those plans very quickly.”

Read More>>

 

Early Bird rates end TOMORROW

Register now to access 45+ tactic-rich SEO and SEM sessions that can help you drive more awareness, traffic, and conversions… and join us at SMX online December 8-9!

Book now for $199 »

 
 
 
Quote of the Day
 

Instagram moves Shop, Reels into the spotlight

Shop and Reels tabs are now permanent fixtures on Instagram’s home screen, the company announced Thursday. The new design pushes the Create new post and Activity (likes, etc) options out of the main tab options at the bottom of the screen.

Why we care. The changes are aimed at keeping younger audiences and creators engaged and capitalizing on the growth in e-commerce. Shopping is a key piece of Facebook’s revenue strategy. Online commerce now accounts for the company’s largest advertiser vertical, and the company gets a share of each sale made via Instagram Checkout. Reels, Instagram’s short-form video product, is aimed at rivaling fast-growing TikTok. Instagram head Adam Mosseri told CNBC that ads will eventually come to Reels.