3 AdWords features you’re probably underutilizing

Brett Middleton on
  • Categories: A-From SEL, Channel: SEM, Column: Paid Search, Google: AdWords, Google: Gmail, Google: Paid search, Google: SEM, Paid search
  • The wonderful thing about AdWords is that we all have our favorite ways to utilize it. We PPC practitioners each have our favorite reports and features, and we all have our own personal preferences for how we like to build and manage our campaigns.

    Unfortunately, this means we’re prone to getting stuck in our ways, often neglecting to explore features, reports and methods that we’re not familiar with.

    These will differ from person to person, of course, but below, I’ll discuss three AdWords features you are very likely not paying enough attention to — and explain why you should be.

    [Read the full article on Search Engine Land.]

    About The Author

    Brett Middleton
    With 3 years of experience in paid media, Brett Middleton is a freelance paid media expert and owner of Brett Middleton Digital. Hobbies include surviving Minnesota winters and beer sampling.