3 Google AdWords hacks to drive high-quality leads
You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques.
You already know that Google AdWords can be an important tool for scaling your business, even if you’re new to PPC marketing. If that’s something you didn’t know, beware of the spoiler to follow: Google AdWords can be an important tool for scaling your business.
The problem for most advertisers is that AdWords can be expensive. Every dollar you spend paying for clicks is a dollar you can’t allocate to other areas of your business, so it’s vital to make each one count.
Today, I’m going to walk you through three Google AdWords hacks to help you drive high-quality leads and ensure that every dollar you spend is well spent.
These are hacks that I used with almost all of my clients during my time at Google and now employ with all our customers at AdHawk. They have been very successful for these clients and will help you save some serious time and money.
Let’s dig in!
Google AdWords hack #1: the only way to bulk-modify broad match modified keywords
One AdWords feature I consistently see advertisers struggle with is keyword match types. There’s a lot of bad information on the internet about what match types advertisers should be using exclusively. The truth is that each one has a time and a place, but I’m going to focus on two of my favorites today: broad match modified keywords and phrase match keywords.
I subscribe to the Goldilocks way of thinking for the keywords match types I use most often. Broad match keywords can trigger too much irrelevant traffic. Exact match keywords can severely limit the number of eyeballs on your ads. Broad match modified and phrase match keywords, however, are just right.
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