3 Google Patents You Need To Know About In 2016

It’s frustrating, isn’t it? When Google suddenly changes something, and you had no idea it was going to happen.

That’s where all the awkward conversations with your clients begin. And you have to try to figure out how you’re going to explain another change in strategy.

Now, while there may not be any way to become fully future proof against Google changes (after all they perform 500-600 minor changes a year, on top of their big updates), there are ways you can stay ahead of the game.

One of those ways is to understand the patents that Google is applying for and how they might impact search in the future.

In this article, you’re going to learn about three patents that could have a huge impact on future results — both for yourself and your clients.

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Pratik Dholakiya

Pratik Dholakiya is the founder of Growfusely, a content marketing agency specializing in content and data-driven SEO. He regularly speaks at various conferences about SEO, content marketing and entrepreneurship. Pratik has spoken at the 80th Annual Conference of the Florida Public Relations Association, Accounting and Finance Show, Singapore, NextBigWhat’s UnPluggd, IIT-Bombay, SMX Israel, SEMrush Meetup, MICA, IIT-Roorkee, and other major events. As a passionate SEO and content marketer, he shares his thoughts and knowledge with a variety of publications.