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3 inconsistencies in Yelp’s review solicitation crackdown
Yelp has taken a hard line against review solicitation, but columnist Brian Patterson believes the company may be taking it too far.
Last month, Yelp doubled down on its war on review solicitation. Yelp has long given mixed signals about whether you can ask customers for reviews on their platform, but they seem to now be unifying their message against review solicitation.
In November, they began sending messages like this to businesses and agencies:
Disclosure: We (Go Fish Digital) received the email above. However, they must not have really done a lot of research to compile this list, as we do help clients with reputation management, but we do not solicit Yelp reviews on their behalf. We don’t do any review solicitation.
This new crackdown is a little disturbing, and in many ways, quite misleading. Here are three ways in which I view this all as quite hypocritical.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.