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3 last-minute Google Shopping tricks to level up your account for the holidays
Looking for ways to make your product listing ads stand out this holiday season? Columnist Todd Saunders has some tips.
We’ve all heard the classic holiday jingle about Kris Kringle’s holiday prep: First, he makes a list, then he checks it twice. (He’s gotta find out who’s naughty or nice!)
Believe it or not, I use a checklist of my own as I review my Google Shopping campaigns for the holiday season.
Unlike Search and Display, Shopping doesn’t give advertisers a ton of control over when ads will show and how much to pay. That’s why it’s so important to check and double-check that you’ve crossed your t’s and dotted your i’s.
Today, I’ll be sharing three Shopping strategies I’ve added to my checklist for the upcoming holiday season.
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