3 last-minute Google Shopping tricks to level up your account for the holidays

Todd Saunders on
  • Categories: A-From SEL, Channel: SEM, Search Marketing Column
  • We’ve all heard the classic holiday jingle about Kris Kringle’s holiday prep: First, he makes a list, then he checks it twice. (He’s gotta find out who’s naughty or nice!)

    Believe it or not, I use a checklist of my own as I review my Google Shopping campaigns for the holiday season.

    Unlike Search and Display, Shopping doesn’t give advertisers a ton of control over when ads will show and how much to pay. That’s why it’s so important to check and double-check that you’ve crossed your t’s and dotted your i’s.

    Today, I’ll be sharing three Shopping strategies I’ve added to my checklist for the upcoming holiday season.

    [Read the full article on Search Engine Land.]

    About The Author

    Todd Saunders
    Todd is the CEO at AdHawk, a digital advertising software that aggregates and optimizes digital ad data. Before taking the startup plunge, Todd spent worked on the AdWords team at Google, where he helped high growth startups and small businesses with their digital advertising strategies. He is an expert at optimizing advertising accounts and improving ROI.