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3 predictions about the future of SEO
What do current trends say about the direction of search, and how can you prepare? Columnist Ryan Shelley shares his predictions for the industry.
SEO is a constantly changing and growing industry. No longer is search engine optimization seen as internet “black magic,” but it is now regarded as an essential part of any serious digital marketing strategy. Last year, it was estimated that businesses invested more that $65 billion on SEO services, and that number is projected to climb to over $70 billion by 2018.
We’ve come a long way as an industry — and from the looks of it, our best days are still ahead of us. The hardest thing in the world of search is predicting what will come next. As the major engines continue to update and refine their algorithms and SERP displays, we in the field shouldn’t just wait around to react. I believe we should be proactive and look at past trends to help guide us.
In that spirit, I’m going to take a step out and make three predictions about the future of the SEO industry.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.