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3 Requirements For A Successful Link Building Campaign

What are the secret ingredients of an effective link building campaign? Columnist Andrew Dennis believes they are collaboration, great content and a solid product/service.

Andrew Dennis on February 17, 2016 at 10:40 am

Although every project is unique, there are three basic requirements that are essential to the success of any link building campaign.

A genuinely useful product or service.
Some form of quality content on the site.
A willingness to collaborate and integrate.

If even one of these three critical pieces is missing, link acquisition becomes very difficult — and the entire project’s success is jeopardized.

Let’s dive deeper into each of these critical link campaign elements.

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Andrew Dennis

Andrew Dennis is a Content Marketing Specialist at Page One Power. Along with his column on Search Engine Land, Andrew also writes about SEO and link building for the Page One Power blog, Linkarati. When he's not reading or writing about SEO, you'll find him cheering on his favorite professional teams and supporting his alma mater the University of Idaho.