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3 strategic goals SEO consultants should fulfill

Columnist Ryan Shelley discusses the three essential goals any SEO campaign must achieve: visibility, traffic and ROI.

Ryan Shelley on November 15, 2017 at 3:39 pm

What is the benefit of an SEO strategy? This is a question I get asked quite frequently — and one that I usually have to answer more than once. While many business owners and companies accept the need for SEO, many are still confused or mystified by what SEO really provides. Being able to prove ROI to clients or your boss is essential to success and maintaining a good relationship.

In this post, I want to cover three essential goals you can fulfill with an SEO strategy: visibility, traffic and ROI. I will explain how these three goals create a positive impact and how you can show these results to the decision-makers.

Visibility

The first goal SEO consultants can fulfill is increased online brand visibility. Consumers assume that top placement in the search rankings is a “stamp of approval” for the brand. While we know that this is not always the case, many searchers interpret high rank as a brand endorsement.

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Ryan Shelley

Ryan Shelley is the founder of Shelley Media Arts, LLC. He is passionate about helping and educating businesses owners and other digital marketers on how they can use inbound marketing, SEO and web design to grow their businesses.