Get the most important digital marketing news each day.
30 questions to ask that so-called PPC ‘expert’ before hiring him/her
Just say no to the expert if he/she can't answer the following 30 PPC, content and remarketing questions, says contributor John Lincoln.
When it comes to pay-per-click (PPC), it’s often best to call in the experts. But sometimes even experts need to be put to the test.
The following are a variety of questions and their answers from major search and e-commerce sites like Google, Amazon and Bing. Use them to ask any “expert” you may be interested in hiring to help you with PPC, content and remarketing.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.