30 questions to ask that so-called PPC ‘expert’ before hiring him/her

John Lincoln on
  • Categories: A-From SEL, Channel: SEM, Column: Paid Search, Google: AdWords, Google: SEM
  • When it comes to pay-per-click (PPC), it’s often best to call in the experts. But sometimes even experts need to be put to the test.

    The following are a variety of questions and their answers from major search and e-commerce sites like Google, Amazon and Bing. Use them to ask any “expert” you may be interested in hiring to help you with PPC, content and remarketing.


    [Read the full article on Search Engine Land.]

    About The Author

    John Lincoln
    John Lincoln is CEO of Ignite Visibility, a digital marketing teacher at the University of California San Diego and author of the book Digital Influencer, A Guide to Achieving Influencer Status Online. Throughout his career, Lincoln has worked with hundreds of websites, ranging from start-ups to household names, and has won awards in SEO, CRO, analytics and Social Media. In the media, Lincoln has been featured on sites such as Forbes, Entrepreneur Magazine, Inc. Magazine, CIO magazine and more.