4 concrete ways to use images to build links

Every picture tells a story and also may help you build links. Contributor Pratik Dholakiya shares four solid ways to use images to attract links.

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“Create visual content and the links will follow” is a nice sentiment, but in reality, it’s a prerequisite, not a guarantee of the fulfillment of a promise.

If you want to use images to earn inbound links, you need a concrete plan with some specific actionable goals.

Here are four ways you can use images and visual content to build links and drive traffic. Use the following tactics to get the ideas and inbound links flowing and build a smart strategy for your brand.

1. Become your industry’s stock photo site

It’s become more or less a standard in this industry to ensure that every blog post needs to feature at least one image to keep people engaged and be taken seriously, with a few exceptions.

In many cases, those images are stock photos with some thematic connection to the topic of the post, rather than original image content.

There’s nothing inherently wrong with using stock images, but you can take advantage of it by becoming a go-to resource in your industry for visual content.

Here are some ideas to help you do that:

[Read the full article on Search Engine Land.]


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Pratik Dholakiya
Contributor
Pratik Dholakiya is the founder of Growfusely, a content marketing agency specializing in content and data-driven SEO. He regularly speaks at various conferences about SEO, content marketing and entrepreneurship. Pratik has spoken at the 80th Annual Conference of the Florida Public Relations Association, Accounting and Finance Show, Singapore, NextBigWhat’s UnPluggd, IIT-Bombay, SMX Israel, SEMrush Meetup, MICA, IIT-Roorkee, and other major events. As a passionate SEO and content marketer, he shares his thoughts and knowledge with a variety of publications.

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