Get the most important digital marketing news each day.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.

4 e-commerce link building tactics that still work in 2016

Link building for e-commerce sites can be a challenge, but it isn't impossible. Columnist Christian Sculthorp shares tactics that you can use to acquire inbound links to your online store.

Christian Sculthorp on August 29, 2016 at 2:00 pm

With PPC prices increasing and Facebook becoming more competitive, organic search traffic can make or break an e-commerce site. However, in order to get that sweet, sweet traffic, you need to build links. Do all the on-site SEO and write all of the content you want, but there’s little chance of ranking without building links.

But where do I start? you ask. Who would possibly want to link to my specialty dog clothes shop?

Do not fear! With a little bit of work, you can build links to any e-commerce shop — I promise. After building links to a number of my own e-commerce stores, I’ve whittled down four of my go-to tactics (plus a bonus tactic!) to make your life easier.

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Christian Sculthorp

Christian Sculthorp is a transplanted Canadian who decided to head over to Australia to be an SEO Consultant in Sydney. He dabbles in e-commerce and is also the co-founder of NaughtyNorth. Christian has led the SEO strategy for companies ranging from local plumbers to Fortune 500s. He's been helping companies rank for valuable keywords for over 7 years now.