4 major barriers to being linkable
Columnist Julie Joyce explores some of the most common issues that interfere with naturally attracting good links.
When it comes to being unlinkable, there’s a lot more to consider besides boring content, poor quality writing and low-end design. Of the many issues that could cause users not to want to link to your content, here are four major ones that I see all the time: intrusive intersitials, gated content, excessive pagination and avant-garde design.
You can find someone to argue for and against all four of these barriers, and I’d probably see some of those points in the last three cases, but I’m not sure much can change my mind about interstitials.
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