5 email marketing trends to watch in 2018
What's on the horizon for email marketers this year? Columnist Scott Heimes shares his predictions on the email marketing trends that will take shape in 2018.
The new year is here, which means many brands are looking for new ways to spice up their marketing strategy. That means considering changes to everyone’s favorite channel, email.
Email was still brands’ preferred medium to communicate with customers in 2017 and will continue to be so well into the future. Still, 2018 may hold some surprises for the 40-year-old communications standard that marketers should be aware of.
Sit back, relax and ring in the new year with a few new — and old — email trends that can make your marketing strategy stand out.
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