5 email marketing trends to watch in 2018

The new year is here, which means many brands are looking for new ways to spice up their marketing strategy. That means considering changes to everyone’s favorite channel, email.

Email was still brands’ preferred medium to communicate with customers in 2017 and will continue to be so well into the future. Still, 2018 may hold some surprises for the 40-year-old communications standard that marketers should be aware of.

Sit back, relax and ring in the new year with a few new — and old — email trends that can make your marketing strategy stand out.

[Read the full article on MarTech Today.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Scott Heimes

Scott Heimes serves as Chief Marketing Officer at SendGrid, where he is responsible for the company's brand strategy, driving demand for its solutions and leading global marketing operations. Scott oversees corporate marketing, demand generation, corporate communications, partnerships and alliances, international expansion and SendGrid’s community development team.