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5 marketing technology trends CMOs need to master for 2018
As we edge closer to 2018, columnist Jim Yu lays out five martech trends you'll need to monitor to lead your organization to success in the year ahead.
As you put together your marketing strategy for 2018, there have never been more tools and tactics fighting for your budget. Technologies considered emerging over the last several years are beginning to peak as marketers inch closer to realizing the full potential of AI, machine learning and voice search. Privacy concerns over tracking and data collection have given way to demands for greater personalization across platforms, channels and devices.
All of this increasingly granular, targeted marketing powered by technology enables more meaningful consumer interactions, driven by a massive amount of consumer data. The next big step in moving the needle on performance requires that you sync your tech around your understanding of that data, and martech is leading the way.
As you prioritize your areas of focus, know that mastering these five martech trends will be critical in 2018.3. Take advantage of the wide open spaces in voice search
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