5 New Year’s resolutions for your PPC campaigns

Mona Elesseily on
  • Categories: A-From SEL, Channel: SEM, Column: Paid Search, Search Marketing Column
  • It’s never too late for New Year’s resolutions, so why not give your PPC campaigns a little New Year’s love? In this article, I’ll provide suggestions to tune up your campaigns in 2018 and get them firing on all cylinders.

    1. Review your ad copy

    Upgrading decent ad copy into fantastic ad copy almost always leads to better campaign performance, driving more sales and increasing conversions. In my opinion, it’s some of the lowest-hanging fruit around.

    In prospect audits, we almost always find ad copy that is lackluster or that simply hasn’t been tested or updated in a while. Here are some easy ad copy suggestions to get you started:

    [Read the full article on Search Engine Land.]


    About The Author

    Mona Elesseily
    Mona Elesseily writes extensively and speaks internationally on search & online marketing. She is the Vice President of Online Marketing Strategy at Page Zero Media, where she focuses on search engine marketing strategy, landing page optimization (LPO) and conversion rate optimization (CRO).