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5 Simple Strategies To Improve Your Blog’s Search Rankings
Is blogging a major component of your digital marketing strategy? Columnist Daniel Faggella explains how to help your blog reach its full potential in search.
Whether you’re a B2B or B2C marketer, there is ample opportunity to boost your search engine rankings through blogging. However, you can’t implement a short-term approach to build a long-term source of organic traffic.
When you’re doing SEO, you need to be cautious. Some of the strategies that worked in the past will now get you penalized. On the contrary, some strategies that formerly weren’t worth your time are now essential.
If you want to build a sustainable web presence, then you need to adapt to the changes of Google’s algorithm. Whether you see these modifications or not, they are happening.
As you continue to align your content to the updated algorithm, you’ll gradually generate organic traffic. But more importantly, you’ll be able to attract prospects that could potentially become loyal customers.
Popular avenues for generating traffic to a business’s website include blogging, SEO, social media and email marketing. Many of these can (and, I would suggest, should) be used in conjunction with one another.
For example, blogging accounts for a large portion of traffic for businesses — and if you continue to create relevant, high-quality content, it will increase your rankings in the search engines, especially if you optimize your posts and promote them via social channels and email.
Today, I will share five tips that you can use to build a reliable source of organic traffic to your blog site.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.