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5 steps to optimizing your site for Google’s mobile-first index

Now that Google is officially testing a mobile-first index, columnist Ryan Shelley believes it's well past time to get aboard the mobile-friendly train. Here, he provides some tips to get you started.

Ryan Shelley on November 16, 2016 at 2:00 pm

Google has started testing its mobile-first index. This new index will look first at the mobile version of your website for its ranking signals and fall back on the desktop version when there is no mobile version.

Google has been slowly moving toward a mobile-first index for quite a while now. Google first hinted at their intentions of a mobile-first index about a year ago, but November 4 was the first time Google has posted details about the mobile-first index on their own blog.

So if you have been slow in joining the mobile revolution, now is the time to take action. As mobile continues to dominate search, Google and the other search engines are going to place more and more emphasis on mobile.

Here are five steps you can take to optimize your site for Google’s mobile-first index.

[Read the full article on Search Engine Land.]

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Ryan Shelley

Ryan Shelley is the founder of Shelley Media Arts, LLC. He is passionate about helping and educating businesses owners and other digital marketers on how they can use inbound marketing, SEO and web design to grow their businesses.