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SEO

5 ways to capitalize on Google Tag Manager

If you haven't taken advantage of Google Tag Manager, now may be the time to get started. Columnist Stela Yordanova outlines five ways to utilize GTM to help you improve your marketing results.

Stela Yordanova on October 9, 2017 at 3:21 pm
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Google Tag Manager (GTM) has revolutionized the way we implement scripts and tags on websites. However, many marketers aren’t fully utilizing this tool or capitalizing on its potential benefits.

Here are five easy and impactful ways to use GTM. These tips will help you improve your analytics dashboards, your SEO results and your marketing automation programs.

[Read the full article on Search Engine Land.]


Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.



About The Author

Stela Yordanova
Stela Yordanova is an SEO & Analytics Specialist at SmartSearch Marketing, a Boulder, Colorado-based search engine marketing agency.

Related Topics

Channel: SEOGoogle: AnalyticsSearch Marketing Column

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