5 ways martech can help you reduce mobile app user churn
Acquiring new app users is great, but columnist Josh Todd argues it's much more cost-effective to focus on retaining existing users. Here he shares how to use predictive analytics and other tools to keep mobile users engaged.
I’ve written a lot about thinking beyond the download and instead focusing on mobile app engagement. I’m a big believer in finding ways to better connect with users you already have, rather than over-investing your marketing dollars in finding new fans, when we know that far too many of those users churn.
As we near the end of 2016, I’d like to piece together all of those disparate ideas about engagement and highlight some of the top tactics I’ve seen brands use to keep users engaged and happy.
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