Get the most important digital marketing news each day.
6 business types that reap the most reward from local SEO
Does your business serve a local market? Columnist Pratik Dholakiya shares tips for six business types that can really benefit from local search engine optimization.
National — or even global — SEO was once the revolutionary way to gain visibility on the internet. Now, it has become incredibly expensive and brutally competitive. As a result, small businesses are turning to local SEO to increase their exposure to potential customers online.
So, what factors into an awesome local SEO strategy?
Truth is, there are many components that come into play. A great place to start is by signing up with Google My Business to create your free business listing on Google. Fill out your profile with as much information as you can to create a robust and enticing listing, including relevant keywords in your business description where appropriate. Customer reviews also play a big role in local search results, as does a well-optimized website with fresh and informative content.
Essentially, every company with a local target market can gain from local SEO; however, there are some business types for which local search can truly work wonders. Let’s take a look at six of the big ones.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.