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60% of local SEOs are outsourcing more tasks in 2016 vs. 2015
What is the current state of outsourcing in the local search world? Columnist Myles Anderson takes a look at the results of a recent BrightLocal survey on the topic.
SEO outsourcing is a common practice in digital marketing, as it enables us to accomplish cumbersome or repetitive tasks that we might not otherwise have time for. It also gives access to expertise that a company may not have in-house, which is great for tackling complicated, specialist or technical tasks.
At BrightLocal, we wanted to find out which tasks are most commonly outsourced by local SEOs, how prevalent outsourcing is in the local search industry, and whether the most commonly outsourced tasks are changing over time. (You can find the full results on the BrightLocal blog, which includes numerous quotes and tips on outsourcing from survey participants.)
We polled 345 SEOs about their outsourcing activity and asked them to give us the pros and cons of outsourcing based on their own experience. This is the second time we’ve run the poll, having initially published it in 2015, so we’ve also included year-on-year comparisons wherever possible.
N.B. Poll respondents: 80 percent were based in North America, 13 percent in the UK and seven percent throughout the rest of the world.
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.