Get the most important digital marketing news each day.
7 essential Google Analytics reports every marketer must know
You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar.
For marketers, there are few skills more important than a deep understanding of Google Analytics and its conversion measurement capabilities.
After all, this is the tool that tells you whether your efforts are actually translating into results.
Unfortunately, mastering Google Analytics can be challenging, even for experienced marketers. There is far too much data and too few easy-to-follow dashboards to sort it out.
To help you out, I’ve put together a list of seven custom and standard reports you can use right away to get better insight into your marketing performance.
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.