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91% of shoppers surveyed by Deloitte plan to shop online this holiday weekend

Of the 1,200 survey respondents, 75% said they plan to shop online or in-store between Thanksgiving day and Cyber Monday.

Amy Gesenhues on November 21, 2017 at 2:06 pm

According to the latest holiday shopping survey from Deloitte, 91 percent of the people who said they would be shopping this holiday weekend plan to do so online.

Surveying more than 1,200 adults during a two-day period in early November, Deloitte found that 75 percent of the survey respondents plan on shopping sometime between Thursday, Thanksgiving Day, through the following Monday (aka Cyber Monday).

Of the people who plan to shop, more say they will be shopping online versus visiting a retail location, with 85 percent of respondents planning to shop in-store.

Looking at shopping trends for specific days throughout the Thanksgiving weekend, 72 percent plan to shop online during Cyber Monday, 47 percent will be online Black Friday, 28 percent on Thanksgiving.

When do you expect to shop online during the Thanksgiving weekend?

Falling in line with earlier reports around this holiday season’s revenue forecasts, Deloitte says the majority (52 percent) of spending during the Thanksgiving period will happen online. The average online spend is also higher than the average in-store spend, with the online average spend at $220 versus the average in-store spend at $196.

Sixty percent of survey respondents said they will be taking advantage of early Black Friday deals offered online, and 55 percent said they expect to find information about discounts this holiday weekend on retailer websites.

Where do you expect to find shopping deals for Thanksgiving weekend?

When asked about how much time they will spend researching deals, 65 percent said they will spend one to two hours researching discounts online.

Sixty-nine percent said they plan to look at items online (“webrooming”) before making the purchase in-store.

About The Author

Amy Gesenhues

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.