Marketing Day: Gartner releases first Magic Quadrant, IAB Tech Labs launch blockchain-analysis & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Debra Mastaler on July 20, 2018 at 4:11 pm | Reading time: 2 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Report: Smart speaker ownership driving voice adoption on smartphones
Jul 20, 2018 by Greg Sterling
But 38% also said they bought a smart speaker ‘to reduce screen time’. - Planning to make a video ad or other video asset? 3 things to consider
Jul 20, 2018 by Jacob Baadsgaard
Before you start shooting video, or even writing a script, contributor Jacob Baadsgaard recommends you ask yourself these key questions. - Gartner releases first Magic Quadrant on mobile marketing platforms
Jul 20, 2018 by Barry Levine
Mobile-only platforms take most of the top places, above Salesforce and Oracle. - IAB Tech Labs launches blockchain-analysis pilot program
Jul 20, 2018 by Barry Levine
The effort will examine blockchain projects by member organizations, resulting in a white paper that separates wheat from chaff.
Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:
- The MarTech Minute: Sprout Social gets pinned, Digitas now Adobe Partner, new hires & more
Jul 20, 2018 by Robin Kurzer
The martech week in review: News and announcements in marketing technology this week that you might have missed. - Facebook, Twitter, Google & Microsoft partner to launch the Data Transfer Project
Jul 20, 2018 by Amy Gesenhues
The open-source initiative aims to build a framework that makes it easy for people to transfer their data between online services. - Propelled by the cloud, Microsoft finishes its fiscal year with $110.4B in revenue, up 14% over FY17
Jul 20, 2018 by Amy Gesenhues
CEO Nadella says early investments in intelligent cloud and intelligent edge are paying off. - The benefits of balancing ABM with other marketing strategies
Jul 20, 2018 by Patricia Hursh
Sure, account-based marketing is great, says contributor Patricia Hursh, but it won’t drive website traffic or increase brand awareness.
Online Marketing News From Around The Web:
- 4 Ways to Use Social Listening for Brand Awareness, Lead Gen & Beyond, Wordstream
- 7 Tough Love Tips to Boost Your Freelance Writing Income, SEO Copywriting
- How LinkedIn Uses Contact Targeting and Website Retargeting, LinkedIn
- Improve Conversions: 16 Simple Mistakes that Kill Response Rates, Paperform
- The 3 Silent Killers of Influencer Marketing Campaigns, Go Fish Digital
- Turning A Boring Warranty Into a Lead Gen Tool (600 Leads in 2 Weeks), SEMrush
- Who’s in Your Sphere of Influence and Why Does it Matter?, Marketo
- Why “Sent Me” Videos are the New Unboxing Phenomenon, Tubular Insights
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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