A new report bursts the blockchain bubble

The study from research firm GlobalData highlights blockchain’s value prop as a distributed ledger, but the author points out that it’s ‘not magic.’

Barry Levine on June 12, 2018 at 11:12 am

A new report sticks a pin into the huge hype bubble surrounding blockchain.

The report from research firm GlobalData, “Blockchain – Thematic Research” [fee required], argues that the new technology’s bubble “will burst in the next two years [and] will have lost much of its gloss by 2025.” Summarizing blockchain as “awash with hype, but with a powerful core value proposition” of distributed ledger tech, the report was researched over the last 18 months and involved interviews with about a hundred organizations.

Blockchain protocol certainly has some value, author, chief analyst and former software engineer Gary Barnett told me.

But, he cautioned, “it’s not magic.”

[Read the full article on MarTech Today.]

About The Author

Barry Levine

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

A new report bursts the blockchain bubble

The study from research firm GlobalData highlights blockchain’s value prop as a distributed ledger, but the author points out that it’s ‘not magic.’

About The Author

Related Topics

We're listening.