A new report bursts the blockchain bubble
The study from research firm GlobalData highlights blockchain’s value prop as a distributed ledger, but the author points out that it’s ‘not magic.’
A new report sticks a pin into the huge hype bubble surrounding blockchain.
The report from research firm GlobalData, “Blockchain – Thematic Research” [fee required], argues that the new technology’s bubble “will burst in the next two years [and] will have lost much of its gloss by 2025.” Summarizing blockchain as “awash with hype, but with a powerful core value proposition” of distributed ledger tech, the report was researched over the last 18 months and involved interviews with about a hundred organizations.
Blockchain protocol certainly has some value, author, chief analyst and former software engineer Gary Barnett told me.
But, he cautioned, “it’s not magic.”
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.