• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
    • Follow
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home
Video

A Week After Instagram’s Video Launch, Vine Sharing Tanks On Twitter

It’s now been a full week since Instagram added video recording to its popular camera app, and it’s already had a dramatic impact on its main competitor: Vine sharing on Twitter has tanked. We can use Topsy’s free analytics tool to compare how many times Twitter users have shared instagram.com links versus vine.co links, and […]

Matt McGee on June 27, 2013 at 6:01 pm
  • More

vine-instagram-200pxIt’s now been a full week since Instagram added video recording to its popular camera app, and it’s already had a dramatic impact on its main competitor:

Vine sharing on Twitter has tanked.

We can use Topsy’s free analytics tool to compare how many times Twitter users have shared instagram.com links versus vine.co links, and the chart isn’t pretty for Vine.

Vine sharing went into a nosedive on June 20, the day of Instagram’s announcement. Topsy shows there were almost 2.5 million Vine links shared on June 19, then a little more than 1.5 million on the 20th — a drop of almost 40 percent in one day.

vine-instagram-shares

Vine sharing on Twitter has continued to drop over the week since Instagram video rolled out. Yesterday saw less than 900,000 Vine links shared on Twitter — that’s about a 70 percent drop from the nearly three million links that were shared on June 15th.

Instagram hasn’t actually seen a huge uptick in Twitter sharing since its video launch. The number of shares over the past few days is similar to early- and mid-June. But Vine sharing is way down in the last week, back below Instagram after a short run that began when Vine shares passed Instagram back on June 8th.

Back on June 18th, a couple days before the Instagram video launch — which wasn’t much of a secret — Vine used its blog to promise “some exciting new parts of Vine” that are on the way. The post ended with Vine saying “it’s going to be a great summer.”

That may depend on Vine’s ability to get users shooting and sharing videos again, like they were before Instagram video came along.

Postscript: See our follow-up story which has more data from Topsy that further suggests Vine has had a dip due to Instagram Video but more important emphasizes that the Vine “win” over Instagram a few weeks ago only appears in the “influencer” data it shares with the public. More here: Topsy: Instagram Shares Easily Beat Vine On Twitter, Unless You’re Talking About “Influencers”



About The Author

Matt McGee
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Related Topics

Channel: VideoFacebookFacebook: InstagramSocial Media MarketingStatisticsStatistics: Popularity & UsageStatistics: Social MediaTwitterTwitter: VineVideo

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

February 23, 2021: SMX Report

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

October 2021: SMX Advanced Europe

December17, 2021: SMX Code

Available On-Demand: SMX

×


Learn More About Our SMX Events

White Papers

  • A Beginner’s Guide to Omnichannel Marketing using Marketing Automation
  • The Top Five Objections That Hold Companies Back From Doing SEO
  • How To Optimize SEO With UGC
  • Email Tune-Up: A 5-Point Inspection to Get Your Program in Gear
  • Digital Marketing Report Q4 2020: Benchmarks and Insights for 2021
See More Whitepapers

Webinars

  • The Secret Behind SEO Success: Predict Rank with the Power of Data Science
  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

h
Receive daily marketing news & analysis.
Marketing Land
Download the Marketing Land app on iTunes Download the Marketing Land App on Google Play

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars
  • MarTech Conference
  • Search Marketing Expo

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok