Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer

Damian Rollison on
  • Categories: A-From SEL, AMP - Accelerated Mobile Pags, Channel: Mobile Marketing, Mobile Marketing Column
  • In the highly competitive footwear vertical, no season matters more than late summer, when shoppers spend $27 billion on supplies and clothing for the coming school year.

    According to the Deloitte back-to-school survey for 2017, some 55 percent of that spend, about $15 billion, is devoted to clothing and accessories. Late summer may be only the second-biggest shopping season of the year in the United States, but for verticals like footwear, it’s number one.

    A top shoe retailer came to Brandify (disclosure: my employer) for a solution to boost local store visibility online. To achieve the retailer’s goal, we worked in collaboration with SEO consultant Steve Wiideman to implement Accelerated Mobile Pages (AMP) for the retailer’s nearly 500 US stores.

    The open-source AMP Project, led and heavily promoted by Google in collaboration with Twitter, WordPress, Pinterest and LinkedIn, defines a lightweight standard for publishing web pages that makes them load very quickly on mobile devices. The standard includes special implementations of HTML and JavaScript, as well as the concept of an AMP Cache, which is a repository for serving pages converted to AMP.

    [Read the full article on Search Engine Land.]


    About The Author

    Damian Rollison
    Damian Rollison is VP of Product at Brandify, a leading local search solution provider specializing in multilocation brands. Damian has more than ten years of experience in SEO, reputation management, and listings management, having previously served as product lead at UBL and Moon Valley Software. Damian writes a regular column at Street Fight covering various topics in local.