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Account-based marketing (ABM) tactics that work
Rapidly scale ABM lead flow with high-quality leads that sales teams trust.
This year, ABM will pass a tipping point: For the first time, the majority of B2B marketers are expected to deploy this marketing strategy at their companies, and it will consume, on average, 28% of total marketing budgets.
Yet many B2B marketers are having trouble generating targeted leads and measuring the success of their ABM programs – especially with programmatic spend – putting their marketing budgets at risk. Programmatic on its own doesn’t translate to pipeline.
A siloed approach is at the heart of these challenges. There’s little to no pipeline generation from programmatic investment alone – it must be used in tandem with other account-focused lead gen channels, such as CPL campaigns, to prove big ROI gains.
Taking a cross-channel, holistic approach to ABM – connecting account-based programmatic programs with account-based lead generation programs – is a surefire way to generate both awareness and leads across the buying committee and set sales teams up for success.
Learn more. Visit Digital Marketing Depot to download “The Playbook to ABM Tactics That Work”,” from Integrate.