This ad campaign for travel wants to know all about your trip
AI travel recommendation engine WayBlazer has partnered with Emirates Vacations to create the first online chatbot ads for travel.
Ads for travel will increasingly resemble a conversation with a travel agent, if a new chatbot-propelled campaign is any guide.
Austin-based WayBlazer, which previously had been employing its AI-powered travel recommendation engine for various travel agency websites, has now partnered with Dubai-based Emirates Vacations to create a conversational campaign utilizing a text-based chatbot.
The companies say their efforts are the first to utilize chatbots for travel ads. IBM’s Watson-powered chatbots have previously been used in online ads for Campbell’s, Toyota, Theraflu and other non-travel brands.