This ad campaign for travel wants to know all about your trip

Barry Levine on
  • Categories: A-From MTT, Channel: Martech: Advertising, Martech: Chatbots
  • Ads for travel will increasingly resemble a conversation with a travel agent, if a new chatbot-propelled campaign is any guide.

    Austin-based WayBlazer, which previously had been employing its AI-powered travel recommendation engine for various travel agency websites, has now partnered with Dubai-based Emirates Vacations to create a conversational campaign utilizing a text-based chatbot.

    The companies say their efforts are the first to utilize chatbots for travel ads. IBM’s Watson-powered chatbots have previously been used in online ads for Campbell’s, Toyota, Theraflu and other non-travel brands.

    [Read the full article on MarTech Today.]


    About The Author

    Barry Levine
    Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.