This ad campaign for travel wants to know all about your trip
Ads for travel will increasingly resemble a conversation with a travel agent, if a new chatbot-propelled campaign is any guide.
Austin-based WayBlazer, which previously had been employing its AI-powered travel recommendation engine for various travel agency websites, has now partnered with Dubai-based Emirates Vacations to create a conversational campaign utilizing a text-based chatbot.
The companies say their efforts are the first to utilize chatbots for travel ads. IBM’s Watson-powered chatbots have previously been used in online ads for Campbell’s, Toyota, Theraflu and other non-travel brands.