Adjust declares it is now entering Measurement 2.0 for mobile analytics
Founded in 2012 to track attribution of apps, the company is reorienting around a new landscape for mobile measurement.
Mobile analytics firm Adjust has now entered its next stage of life.
The company, founded in 2012 to track user installs of mobile apps for advertisers and developers, recently saw that the mobile analytics landscape had significantly changed.
So, it decided to migrate from what it calls Attribution 1.0 to a new Measurement 2.0. And it is launching some new products to take advantage of the new environment.
Head of communications Simon Kendall told me that there are three main conditions that have changed since the company’s creation.