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Adobe Campaign to roll out enhanced email functionality
The company also sees AI-powered, highly personalizable email in its future.
Adobe wants to make it easier for marketers to reach its email targets with creative messaging. That’s why it’s adding drag-and-drop functionality to Adobe Campaign in early 2018.
Kristin Naragon, director of product marketing at Adobe, told me that the added feature will simplify the process and the speed of bringing brands’ emails from conception to execution, making for a more seamless workflow.